JSON-LD stands for
JavaScript Object Notation for Linked Data and is intended to be a pure data exchange format for directed graphs and is designed to be usable directly as
JSON (without knowledge of
RDF). It can be used, however, in conjuction with RDF.
JSON-LD targets developers who are already familiar with
JSON. They only need to learn two new keywords (
@context
and
@id
) to use the basic functionality of JSON-LD.
Example
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "http://renenyffenegger.ch",
"contactPoint": [{
"@type": "ContactPoint",
"telephone": "+41-76-558-70-68",
"contactType": "sales"
}]
}
</script>